Most Successful Celebrity Endorsements

Most successful celebrity endorsements don’t only show the huge contract value because of the celebrity’s popularity. Many of them even give a good long-term effect on product sales. The following is a list of world celebrities who have successfully collaborated and boosted a number of certain brands.

The List of Most Successful Celebrity Endorsements

1. Michael Jackson x Pepsi

A legendary collaboration that is unforgettable even though it has been more than 40 years is Michael Jackson and Pepsi. As a competitor of Coca-Cola, Pepsi managed to attract the attention of young people by recruiting Michael Jackson. He’s at the peak of his career in 1984 and the contract was $5 million presenting iconic, long-term-effect advertisements.

2. Tiger Woods and Michael Jordan x Nike

Golf has become popular since Nike entered through Tiger Woods because golf was previously considered an “old man’s”/elite sport. The collaboration between Nike and Tiger Woods succeeded in attracting young people to this sport. His contract at that time was $20 million per year and Tiger also succeeded in raising Nike’s image.
The same brand made a different impact when they signed Michael Jordan and released Air Jordan. Nike created his own line of shoes for Michael Jordan and gave him a lifetime royalty. Because of his success, Michael Jordan rakes in over $1.3 billion and Nike created a sub-brand called Jordan Brand.

3. David Beckham and Lionel Messi x adidas

The most expensive celebrity endorsements in history also include David Beckham and Lionel Messi for the adidas brand. As a star on the field, Beckham is also known as a fashion icon, so he got a lifetime contract. The brand dared to pay him $160 million and had a long-term effect on sales.

In addition to Beckham, Messi also got a lifetime contract from adidas with his title as GOAT. It is estimated that Messi receives around $25 million per year from this collaboration. As a living legend, he also makes adidas sales continue to increase thanks to millions of fans around the world.

4. George Clooney x Nespresso

Nespresso has become a rising brand since George Clooney became the face of the campaign with his classy aura. This charismatic actor always looks elegant, making him suitable as the face of a premium coffee brand. From his appearance, many people see Nespresso as a coffee worthy of being served in the homes of successful people.

Most successful celebrity endorsements of all time include George Clooney with a contract of around $40 million. Because he’s also an investor in Nespresso, the amount he receives is more than that if combined with stock profits. Having been a Nespresso brand ambassador since 2006, he’s expanded his role in various countries through more campaigns until now.

5. Taylor Swift x Diet Coke

In 2013, Taylor Swift was at the peak of her fame with her relatable songs and clean image. Diet Coke immediately recruited her to be a brand ambassador through catchy ads that caught the attention of her fans. Although it only ran until 2018, the value of this collaboration contract was reported to have reached $26 million.

Most successful celebrity endorsements prove that marketing strategies using celebrity popularity are the key to a brand’s success. From a brand that was initially not noticed, people then glanced at it and then became fans of the brand. Even some of these celebrity endorsements became legendary moments that are never forgotten.